Madalyn, a graphic designer based in Dallas, Texas decided to create a Slack group that would enhance the creative community of the city through feedback, inspiration and design chat. The project was done merely for fun to work together and get to know each other through the process so freedom of creativity was the main ingredient for this identity.
Though no pressure was ever put into this project, there are goals that we wanted to achieve 1) create a cohesive identity 2) represent diversity and creativity 3) to appear friendly and sophisticated.
Dallas sure likes things BIG. Not only do we have the longest light rail system in the nation, the largest urban hardwood forest, but also the largest urban arts district. According to an article published earlier this year on Citylab, within the Dallas Arts District, is the densest concentration of the great design in the world.
Creative people want to produce great work, but this requires great clients and great firms.
Dallas needs an environment that supports local design firms and looks for ways to develop up-and-coming talent.